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About Us


Your Reliable Partner.
Our Commitment to Quality Service.

Incorporated in Singapore in 1985, Bhavna Pte Ltd first opened its doors for business more than 30 years ago. Since then, we’ve steadily grown to become one of FMCG Sales & Distribution’s leading suppliers of consumer goods.

What we do:

  • Market Expansion Services : We tailor make solutions to help your business achieve its goal
  • Work hand in hand in penetrating new & existing markets

Who we are:

  • Dedicated Team of Professionals committed to achieving objectives set forth
  • Strong Core Values that define our code of conduct & moral obligations


  • Core Foundation built on trust, integrity & reliability
  • Strive & committed to conduct our business in a fair & responsible manner

What We Do

Institutional Customers

NGO’s, Militaries, Government Contracts etc that cannot be directly serviced by the Principals due to complex tendering requirements.

Challenging Geographies

Across the world there are many markets Principals cannot directly penetrate for multiple reasons. We help service this unfulfilled demand through our network of distributors & partners to reach these consumers.

Master Distributors

We act as Master Distributor for smaller distributors with complex supply chain requirements. We provide consolidation services covering many sku’s that Principals may not be able to service due to MOQ requirements. We also specialise in managing credit with smaller distributors which can be challenging due to internal policies.

Micro Development

We act as strategic partners by helping build brands/geographies that’s are small/niche/complex to implement. These are typically smaller brands/ opportunities where principals are currently unable / choose  to focus on considering shorter term priorities.

Controlled Slob Liquidation

We act as trusted partners to ensure that Slow Moving / Obsolete stocks are managed with adequate Governance and Controls and thus only landing in approved markets.

Our Strengths

In Depth Market Knowledge:
In Depth Market Knowledge:

Our Expertise and local country knowledge together with our infrastructure allows us to better understand partner needs to deliver customized solutions to grow their business

Extensive Supply Chain Network:
Extensive Supply Chain Network:

3 Distribution Centres strategically located in Singapore, Jebel Ali & Rotterdam – allowing us to service markets efficiently, minimising transit times. We also provide consolidation services for our distributors with over 2500+ products in our portfolio.

We constantly travel the world in search of new products and innovative ways of providing our consumers with even greater value by offering top quality products at the best possible prices. 

Our reputation for excellent service results from aggressive management practices, an efficient supply chain network, in-depth market knowledge and the ability to fill orders and deliver high quality, name brand products in full and on time.

Sourcing: A team of highly capable buyers & procurement specialists with vast experience in product sourcing across all consumer goods categories globally

Sales & Marketing: Dedicated team of 20+ sales professionals with experience in 70 markets globally. Proficient in 15 different languages covering all 7 continents

Mission and Vision

Our Mission is to become a trusted one stop shop provider for companies looking to grow in our region. We strive to provide an end to end business solution for our partners and distributors globally. We aspire to expand our network of reach into more than 100 markets worldwide by 2025 & expand our portfolio of expertise to serve you better.

Core Values

TRUST – We act with Integrity – We are honest, transparent & committed to doing what’s best for our customers & company

ENTREPRENEURSHIP – We encourage our stakeholders to be creative, innovate & identify new opportunities; coupled with a high level of execution we strive to deliver growth for our customers.

COMMITMENT  –  Maintain respectful relations with our customers, partners, suppliers, internal stake holders & communities

Core Values